Peak Performance Expert
and Breakthrough Shaman
for Business Growth & Communication Excellence
CEO and polymath Laurece West has been a professional medical research scientist, singer, musician, songwriter, recording artist, performer, improv actor, healing artist, speaker, author, voice coach & business consultant. She leads and mentors a team of smart, funny & cutting-edge business consulting and communication professionals.
Laurece's grandfather and father were sports coaches. She is from a family of athletes. (Laurece was a trick water skier, competitive swimmer, and yoga lover.) Laurece’s sister was an Olympic judge. Laurece uses Olympic training methods, neuro-science techniques for brain optimization, voice training, improv acting and performance skills, entrepreneurial mindset for abundance, and gentle accountability and support to help clients achieve more than they previously thought possible.
Laurece West helps business and creative professionals (business owners, executives and managers) in business expansion, peak performance, time-life management, speaking and communications skills to significantly increase their impact, income and satisfaction. Laurece helps people feel comfortable and powerful as they share their unique genius, and deeply connect with people, expanding their business, clients, customers and audience.
With a practical nursing degree and a BA in Biology, cum laude, Laurece trained as a singer for 12 years, and 10 years in business, including attending Boldheart Business School. She has been an entrepreneur for 38 years, a healing artist 29 years, a singing teacher 29 years, speaking coach 12 years and a business consultant 5 years. A published scientist, Laurece co-created The Art and Science of Presenting. She has taught public and private school students through the Durham Arts Council, the Duke Institute for Brain Science, the UNC School of Media and Journalism and the SKEMA School of Business.
Laurece is a certified InterPlay improv trainer and performs with a comedy improv company. She is a singer-songwriter, multi-instrumentalist and recording artist performing with several groups. She is the author of Creating a $20 Million Dollar Voice. The Professional Singer’s Roadmap: How to Go from Good to Great to Legend and is currently writing a book on business communication.
To each client she brings passion for business, visionary perspective, and the highly creative mind of a scientist, healer, performer and artist. She helps people thrive in business - as a spiritual act to create a better world.